Website Copywriting + Sales Page Copy
Website copywriting for mompreneurs and
women-led businesses that keep visitors from clicking the “back” button.
Avoid the mistakes that send website visitors looking elsewhere with website copy that’s engaging, identifies benefits, and creates the urgency to act.
The most popular button on the internet is the back button.
Because the most time someone spends on a webpage to decide whether they’re interested in what you’re selling is 10-20 seconds.
10-20 seconds to decide if they want to read more about your women-led brand.
10-20 seconds to decide if you’re mom-owned business is the solution to their problem.
If your website copywriting isn’t impressing visitors quickly, you’re missing out on a lot of potential leads.
And people don’t read on the internet the same way they read on paper.
They look at images first,
Then read the captions,
Scan subheadings,
And then finally read the body copy.
Why is this important?
Because you need website copy that keeps visitors on the page – from the captions to the body.
But your website copy ALSO has to build trust, authority, and connection with your audience. All while driving organic traffic with built-in SEO.
Bad website writing means you miss the opportunity to make a shining first impression.
Imagine…
Website copy that acts like your top salesperson by creating connections and driving sales.
Website copy that draws in tons of organic traffic and ranks high in Google for keywords important to your business.
Let future clients know they’ve found what they’re looking for with website copywriting that:
Grabs their attention and keeps them interested
Gets visitors to buy, book a call, or sign up
Attracts and engages your perfect customer
So you can focus on being a fantastic businesswoman and lead your company to new heights.
Whether you need a sales page or an entire website, I’ll help visitors go from unsure to “Oh, this is what I’ve been looking for!”
I’ll do all this by:
Carrying out essential keyword research
Writing SEO-focused website copy
Delivering clear, engaging content
Producing quality, original website copywriting
My website copywriting for women-led, mom-owned businesses includes:
60-minute briefing call to discuss your brand, target audience, goals, and copy strategy
Copywriting brief questionnaire review and feedback to refine the details
Voice of Customer (VOC) and industry research to target your ideal customers
Keyword research to maximize your ranking and market reach
SEO-optimized copy to drive organic traffic and increase keyword rankings
Keyword-rich URLs, page titles, and meta descriptions
2 rounds of revisions to get the writing and brand voice just right
Editing and proofreading to make your content shine
Handoff call and 14 days post-handoff email support
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Starting at $2,499
Includes:
5 pages up to 500 words/page
(Home, About, Contact, Services, +1 other page of your choice)
60-minute briefing call
Copywriting Brief review + feedback
SEO keyword research
SEO-optimized copy
Voice of Customer (VOC) + industry research
SEO-optimized URLs, page titles, and meta-descriptions
Creative direction / copy implementation support
2 rounds of revisions
30-minute handoff call
14 days post-handoff email support
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Starting at $999
Includes:
1 sales page (from 500 to 5000 words)
60-minute briefing call
Copywriting Brief review + feedback
Voice of Customer (VOC) + industry research
SEO keyword research
SEO-optimized copy
SEO-optimized URLs, page titles, and meta-descriptions
2 rounds of revisions
Creative direction / copy implementation support
30-minute handoff call
14 days post-handoff email support
Take advantage of my
14–day guarantee
After sending you the first draft, you have up to 14 days to discuss your revisions with me.
Within the 14-day guarantee period, I guarantee I will turn your revisions around as soon as possible so you can get on with your business, with your new copy ready to work for you.
FAQ
Got more questions? I’ve got answers!
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Every website copywriting project is unique. But I’ll put together a custom proposal so you know exactly how much the work will cost after your consultation.
When I put together a proposal for a sales page or website copy, some of the factors I consider are:
The number of web pages needed
The number of words needed per page
How much research is involved
Whether brand voice guidelines are required
Whether on-page SEO research is needed
How many revisions are needed
The project deadline
The price includes all ongoing communications with you, editing, proofreading, and revisions.
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A small website copywriting or sales page copywriting could look like this:
60-minute briefing call to kick off the project and discuss the specifics of the project.
Research to analyze competitors, create brand voice guidelines (if needed), and research VOC & the target market.
Writing the 5 web pages (home, about, contact, service, & 1 page of your choice ) or writing the sales page.
2 rounds of revisions per page. I’ll send each page individually to you to gather feedback to adjust as we go along.
Hand-off call and email support to make sure your copy gets implemented correctly.
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My work is research-based, so I’m happy to work with a variety of industries.
But as a copywriter for women & moms, I’ve written copy in a range of industries:
Non-profits
K-12 Education
Parenting
Femtech
Lifestyle
Motherhood
Early childhood
Preteens & Teens
Mom-focused brands
Women-focused brands
Kid’s Health & Wellness
Women’s Health & Wellness
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For our first project, 50% will be due upfront, and 50% will be due with the delivery of the first draft.
Subsequent projects will require an upfront payment in full to reserve the time on my calendar. Your payment is submitted securely through a completely safe, trusted software that’s easy to use.
Read the Terms & Conditions of Copywriting Project to learn more about my project terms & conditions.
An alternative payment arrangement may be made for projects over $5,000.
If you haven’t worked with me before, it’s an easy process!
I’ve put systems in place to make your project run smoothly every time.
Step 1: Detailed copywriting brief and kickoff
Step 2: Copywriting brief approval
Step 3: Writing, writing, writing!
Step 4: First draft sent for approval
Step 5: Revisions
Step 6: Finalize the copy!
Read 6 Steps to Copywriting Magic for more detail.
